Smart City

Smart city is a concept of urban space that uses digital technologies and smart solutions to improve the quality of life of its residents, improve the efficiency of services and reduce the impact on the environment.


In a smart city, citizens spend less time in traffic, easily find available parking spaces, live in safer and simpler environments, and experience positive changes in the surrounding environment.

Video Analytics and Traffic Management in Smart City Concepts

Stationary Traffic Management

Effective management of stationary traffic is enabled by video analytics cameras and artificial intelligence algorithms that detect illegal stopping and parking.


The use of video analytic cameras to detect illegal parking and stopping significantly helps bring order to stationary traffic by effectively sanctioning vehicles that park on green areas, sidewalks, and no-stop zones.

Traffic Management for Moving Traffic

Traffic management for moving traffic is made possible through intelligent technologies. The latest video analytics technologies are based on artificial intelligence algorithms interacting with adaptive traffic management systems and public urban transportation systems.

Public Urban Transportation

Public transport users can track vehicle locations and estimated arrival times at stations at any given moment. Video analytics technology in buses and trams enables real-time passenger counting, providing public transport staff with insight into traffic route congestion and dimensioning of daily public transport.

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ITS Zadar – A Step Towards Sustainable Mobility

Apart from being one of the largest cities in Croatia, Zadar is also one of the most attractive tourist destinations for numerous domestic and foreign visitors. Often, especially during the tourist season, traffic jams and congestion occur on the streets of Zadar. Therefore, Zadar, like many other cities in the world, decided to implement a modern traffic management system as part of the Smart City concept.

Grad Zadar
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